so To Get Found – your social marketing strategy must reach across all platforms

  Ecademy founder Penny Power , who recently wrote Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, recommends a digital marketing strategy that covers all platforms: “So you need to think now much broader than just being get found on Google. You need to think about how are you being found inside the social networks? How are you being found inside... [Read more]

Which Social Network Is Right For Me or You?

  Life Hacker’s ‘S.W.O.T.’ Analysis is a great resource / tool for those who are unsure as to the benefits of these social networks and so you know which networking tool fits you best! This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn is really a business contact pool, FourSquare a geo-location... [Read more]

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7 Step B2B Social Media Content Sharing Strategy | Social Media B2B

By Kipp Bodnar » I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media. I have taken the main points from Kipp’s post: “When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and... [Read more]

Social Media Trends for 2010

by Jeremiah Owyang, Altimeter Group Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity... [Read more]