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Dramatic Shift in Marketing Reality

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Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers.

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:

To find new ways how to get people engaged again in products, advertising and in brands.

see the original presentation – ScholzundFriends

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Posted by admin on Friday, June 26, 2009 at 9:09 pm 
Filed under business, marketing, news · Tagged with advertising, brand, business, directories, marketing, YouTube

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