about

Vision

Over the last few years  Web 2.0 has gained a lot of attention and discussion. You have also heard several different meanings of the buzz word, depending on who you talk to. Whatever definition you give it, the principle of Web 2.0 is about people. It is a shift, a movement, a culture that has forever changed the way people connect and interact to get the things they need. Web 2.0 has helped the internet grow into its true purpose – connecting and linking people in ways that profoundly change our world.

This culture and movement has forever changed the way businesses interact with their consumers and has created invaluable marketing tools for companies who know how to use them.

At maxOz, our passion is helping companies find creative and innovative ways to leverage the latest technological shifts and behavioral trends, to reach their consumers and be a part of the very communities they want to serve – as a voice of expertise, rather than a cold distant entity. The results of our approach help our clients increase market share, brand recognition and relevance in a modern marketplace. …and we’re leading the way.

    Social Media Marketing

We work with business owners who want to evaluate the risk and rewards of implementing a social media strategy.
Keen to help and support businesses, organizations, entrepreneurs and individuals build a powerful presence and powerful relationships-online and offline.
In this environment, it’s about increasing website traffic and exposure to increase income.
We teach you how to improve your business by building solid relationships with customers, clients, other businesses owners and friends.
Coaching you on how to connect with influencers in your network and craft your communications to BECOME an Influencer, as well as increase your value, effectiveness and online reputation in Social Media!

Through listening, speaking and coaching, we will show you how to build a powerful online brand and engage customers.

Methodology

If a client is not engaged with the brand from the first contact, they are not retained. There has been a permanent shift in the way the world works and companies are beginning to take advantage of new media marketing. Banner ads and static web pages no longer suffice.

maxOz exists to help companies and brands deal with and embrace this shift and to thrive within the social media space. We provide custom technology to create private communities for our clients and assist them in creating and managing their social media footprint.

We have developed proprietary methods that we follow that helps our clients succeed at building a community around their brand. Our unique process allow us to customize our services to fit the needs of our clients, while at the same time providing proven methods that lead to success. These practices make up our methodology and are part of our overall strategy to engage your customers and to help you stand out within your industry.

maxOz focus is effective communication, connection and authenticity. We value our clients by cultivating relationships based on integrity, respect and openess.

Designing a personalized social marketing strategy that will enable your business to proactively interact with existing and potential customers. We work with you to create and drive online conversations about your brand in a highly targeted format. We will also help your business grow your customer base and increase overall brand awareness.
Social media marketing will not work for everyone. It only works for companies that are willing to engage in conversation and be transparent with their customers. If it makes sense to you to listen to what the marketplace is saying about you and your brand, it makes sense to us.
From helping you find where your customers exist online, what has already been said about you, who is currently talking about you, and even finding the key influencers and getting them to talk about you; maxOz is here to help!

Our tools include community management, blogging, blogger relationships, real-time keyword analytics to track who is talking about you and when, website analytics, and more personalized tools just for you.

Our Values

Honesty/Integrity Authenticity and Transparency

Honesty

The thing that comes to mind right away is product recalls. If you know faulty merchandise is in the hands of your customers you need to get on the ball and start sending some emails. If you hope the problem will go away and that no one will find out, don’t quit your day job. Know your products back and forth and be ready with the tough questions. If a certain model isn’t right for a client we get them the right one.
When you are participating in blogs and forums, don’t be afraid to rock the boat. Just make sure your rocking it in the right way. That isn’t ‘code’ for sneaky behavior or product pushing. Be there to inform with an authentic voice.

Authenticity

The least favorite blogs and twitter feeds are those that constantly drop links. Let them know there is a person behind the screen every once and a while. Last thing you want to portray to your followers is that their getting an automatic robot updating the account. Talk about the game, tweet your drink, ask goofy but thoughtful questions. I don’t care what business you’re in. Do it!
Ease up on the blog advertising. It can be very easy to clutter up the sidebars with useless widgets. You don’t need to tell people you’re a blogger, they are at your blog. Believe me, they know already. Focus on the content and try not to exploit your readers to banner ads.

At maxOz we can help you understand your audience and cater to them. We listen. We understand. We’re real people talking to real people.

Enjoy … Michele @maxOz


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