maxOz

Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers.

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:

To find new ways how to get people engaged again in products, advertising and in brands.

see the original presentation – ScholzundFriends

5ym6bqinpj

This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression?

There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has been fundamental shifts in the way clients and customers communicate. Social Media is about building relationships. One way communication is no longer effective. People want to buy/interact from companies and people they know and trust. Transparency is back!!!  And yes, Social Media requires a strategy—and that strategy will  continue to evolve as new technology emerges …

see the original presentation by Heather Lytle

What is a social media expert?

Looking at the wide variety of social media experts, it is easy to quickly become jaded to their assorted value propositions. At the same time, however, there is still the inkling that social media is part of a greater transition from Television, radio, and print media to the web. This transition will occur and it will not simply be a matter of copying content from one staging area to another. The internet is a two (in fact, a multi-way) medium and leveraging this power will require knowledge of social media and how to utilize it. This is where knowledge of social networks and marketing across these channels comes in. There will be a need for social media experts and some will emerge who can create value. Currently, however, we are still in the starting stages of this transition and many of these ‘experts’ have little more than a couple of months more knowledge and experience than their customers. The list below discusses some of the traits that a real social media professional should exhibit. These traits should be up front and free. The specific details of their offerings may of course cost money, but there should at least be a well presented and organized presentation of how they can deliver on their stated promises.

By Microgeist, continue with the original here

5ym6bqinpj