“So you need to think now much broader than just being get found on Google. You need to think about how are you being found inside the social networks?

How are you being found inside Twitter? What conversations do you want to part of? So if you went into a room of people that were having conversations, and you were in a room of a hundred conversations taking place,
and with Twitter, you can almost hear all those ten or twenty or a hundred conversations going on and watch them,
what conversations do you want to be a part of so that you’re found inside those relevant conversations?

So if people are talking about holidays, how can you make sure that you’re talking about what you do around the holiday industry? Or property, or finance, or marketing.What conversation do you want to be a part of? And explore ways of finding those conversations and being part of that conversation.

So Get Found is about being found everywhere all the time, 24-by-7. Be around everywhere, so that people can have that conversation with you at the right time at the right place for them.”
 original show with Penny Power  (businesschannel.com)

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Meet Penny Power (slideshare.net)

Life Hacker’s ‘S.W.O.T.’ Analysis is a great resource / tool for those who are unsure as to the benefits of these social networks and so you know which networking tool fits you best!

This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn is really a business contact pool, FourSquare a geo-location game, and other networks generally too niche to be compared in the same aspects and categories.

Here is the full chart of Lifehacker’s Buzz, Twitter, and Facebook comparison. Each answer is color-coded to give a context of where it stood, in comparison to what is possible and what a smart user would like to see. Red means that you can’t rely on this network for this feature. Yellow indicates that the network offers it or makes due, but could definitely be better. Green means something works, and can be considered a selling point.

Click on the chart for a bigger view, or right-click to download the full-resolution file.

There’s a lot of text there already to parse through, but it’s obviously segmented and specific to each function. Having dug into the settings of each network and debated it with my fellow editors, I’ll try to offer up a concise take on how I’d explain each network to someone completely new to any of them. I hope it might spur some thought about which network you’re using now, too, and why.

Continue reading entire post here

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• Which Social Network Is Right For You? (lifehacker.com)

| Get your SlideShare Playlist

By Kipp Bodnar »

I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media.

I have taken the main points from Kipp’s post:

“When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and without content the platforms are useless. So when we think about B2B social media success we obviously need to focus on content. Though we have written many posts on how to create B2B content for the web, today I want to address how to share content.

“7 Step B2B Social Media Content Sharing Strategy”

1. Understand What Is Interesting To The People You Are Trying To Influence

2. Develop A Process To Gather Relevant Information To Share

3. Preform A Content Distribution Inventory

4. Segment B2B Content By Platform

5. Set Up Cross-Posting

6. Implement Measurement For Each Distribution Method

7. Optimize Distribution TimingSharing content buildings credibility and improves all inbound marketing efforts.

Please continue reading entire post 

Do you suggest any other content sharing tips that we could add?

by Jeremiah Owyang, Altimeter Group

Companies Must Approach Social Programs In A Coordinated Effort

Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs and anticipate customer need.

Continue reading (web-strategist.com)

 
According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.
U.S. Growth in Average time Person on Facebook and Twitter Outpaces Growth of Overall Category
People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009. Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively. Among, the top five U.S. social networking sites, Twitter.com continued its reign as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009. However, month-over-month, unique visitors decreased 5%
Australia Leads in Average Time Spent per Person on Social Media Sites in December
When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users in December, followed by Japan, which had 46.6 million unique visitors during the month. Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

Country
Unique Audience (000)
Time per Person (hh:mm:ss)


United States
142,052
6:09:13


Japan
46,558
2:50:21


Brazil
31,345
4:33:10


United Kingdom
29,129
6:07:54


Germany
28,057
4:11:45


France
26,786
4:04:39


Spain
19,456
5:30:55


Italy
18,256
6:00:07


Australia
9,895
6:52:28


Switzerland
2,451
3:54:34


Source: © 2010 The Nielsen Company

*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy

Continue readiing original post

Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers.

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:

To find new ways how to get people engaged again in products, advertising and in brands.

see the original presentation – ScholzundFriends

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This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression?

There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has been fundamental shifts in the way clients and customers communicate. Social Media is about building relationships. One way communication is no longer effective. People want to buy/interact from companies and people they know and trust. Transparency is back!!!  And yes, Social Media requires a strategy—and that strategy will  continue to evolve as new technology emerges …

see the original presentation by Heather Lytle

What is a social media expert?

Looking at the wide variety of social media experts, it is easy to quickly become jaded to their assorted value propositions. At the same time, however, there is still the inkling that social media is part of a greater transition from Television, radio, and print media to the web. This transition will occur and it will not simply be a matter of copying content from one staging area to another. The internet is a two (in fact, a multi-way) medium and leveraging this power will require knowledge of social media and how to utilize it. This is where knowledge of social networks and marketing across these channels comes in. There will be a need for social media experts and some will emerge who can create value. Currently, however, we are still in the starting stages of this transition and many of these ‘experts’ have little more than a couple of months more knowledge and experience than their customers. The list below discusses some of the traits that a real social media professional should exhibit. These traits should be up front and free. The specific details of their offerings may of course cost money, but there should at least be a well presented and organized presentation of how they can deliver on their stated promises.

By Microgeist, continue with the original here

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Posted by visionarymarketing under Innovation

In our previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this new instalment we’ll look at the flip side of corporate social media perception, the negative one, and we will also discuss the rationale behind each of these arguments.

• #1. All these online conversations could be dangerous, we’ll be losing control”: it’s true that social media is about employees, clients, partners and members of all kinds of eco systems talking to one another. There is often that perception that these conversations might lead to the disparagement of the brand. Such discussions are often perceived negatively by managers, as if they didn’t feel quite sure about how reliable or likable their brand actually is. Hence they fail to assess and nurture brand loyalty through these discussions, although such discussions are often led by volunteers and afficionados. Also, in essence, this is what a brand is all about. A brand is what your clients “say about you when you’re not in the room” (probably by Jeff Bezos but the source is unclear and many versions of that quotation exist). And such discussions, good or bad, are bound to happen anyway, for social media (aka web 2.0) has made free expression available to all Internet users. Use social media to harness all these discussions rather than pretending you can prevent them. There are more opportunities than risks associated with it when you think about it. As Intel’s Ken Kaplan once declared at a 2008 Blogwell conference in San Jose : “social media is not something to fear but to embrace”,

Get more reasons at the original post here

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