Ecademy founder Penny Power , who recently wrote Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, recommends a digital marketing strategy that covers all platforms:

“So you need to think now much broader than just being get found on Google. You need to think about how are you being found inside the social networks?

How are you being found inside Twitter? What conversations do you want to part of? So if you went into a room of people that were having conversations, and you were in a room of a hundred conversations taking place,
and with Twitter, you can almost hear all those ten or twenty or a hundred conversations going on and watch them,
what conversations do you want to be a part of so that you’re found inside those relevant conversations?

So if people are talking about holidays, how can you make sure that you’re talking about what you do around the holiday industry? Or property, or finance, or marketing.What conversation do you want to be a part of? And explore ways of finding those conversations and being part of that conversation.

So Get Found is about being found everywhere all the time, 24-by-7. Be around everywhere, so that people can have that conversation with you at the right time at the right place for them.”
 original show with Penny Power  (businesschannel.com)

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Meet Penny Power (slideshare.net)

 

Life Hacker’s ‘S.W.O.T.’ Analysis is a great resource / tool for those who are unsure as to the benefits of these social networks and so you know which networking tool fits you best!

This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn is really a business contact pool, FourSquare a geo-location game, and other networks generally too niche to be compared in the same aspects and categories.

Here is the full chart of Lifehacker’s Buzz, Twitter, and Facebook comparison. Each answer is color-coded to give a context of where it stood, in comparison to what is possible and what a smart user would like to see. Red means that you can’t rely on this network for this feature. Yellow indicates that the network offers it or makes due, but could definitely be better. Green means something works, and can be considered a selling point.

Click on the chart for a bigger view, or right-click to download the full-resolution file.

 

 

There’s a lot of text there already to parse through, but it’s obviously segmented and specific to each function. Having dug into the settings of each network and debated it with my fellow editors, I’ll try to offer up a concise take on how I’d explain each network to someone completely new to any of them. I hope it might spur some thought about which network you’re using now, too, and why.

Continue reading entire post here

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• Which Social Network Is Right For You? (lifehacker.com)

This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression?

There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has been fundamental shifts in the way clients and customers communicate. Social Media is about building relationships. One way communication is no longer effective. People want to buy/interact from companies and people they know and trust. Transparency is back!!!  And yes, Social Media requires a strategy—and that strategy will  continue to evolve as new technology emerges …

see the original presentation by Heather Lytle

Update: As of 12.30am PST on May 11, the groups are redirecting users to the homepage, suggesting they’ve been deleted.

Attorney Brian Cuban, brother to Dallas Mavericks owner and entrepreneur Mark Cuban, has published an open letter to Facebook chief Mark Zuckerberg demanding the removal of Holocaust Denial groups from the site.

Brian has been asking Facebook to remove the groups since last year without success. He makes legitimate points, and even discounting the strong emotional reaction many of us have to Holocaust Denial, Cuban’s argument appears rational and without fault. Facebook will likely need to post a public response and even change its position.

The groups in question include “Holocaust: A Series of Lies,” and “Holocaust is a Holohoax”, but Facebook’s current position is that they will only block access to the groups from countries (such as Germany) where Holocaust Denial is illegal – they will not be removed in the US.

By Mashable, Read the Original Here

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