Ecademy founder Penny Power , who recently wrote Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, recommends a digital marketing strategy that covers all platforms:

“So you need to think now much broader than just being get found on Google. You need to think about how are you being found inside the social networks?

How are you being found inside Twitter? What conversations do you want to part of? So if you went into a room of people that were having conversations, and you were in a room of a hundred conversations taking place,
and with Twitter, you can almost hear all those ten or twenty or a hundred conversations going on and watch them,
what conversations do you want to be a part of so that you’re found inside those relevant conversations?

So if people are talking about holidays, how can you make sure that you’re talking about what you do around the holiday industry? Or property, or finance, or marketing.What conversation do you want to be a part of? And explore ways of finding those conversations and being part of that conversation.

So Get Found is about being found everywhere all the time, 24-by-7. Be around everywhere, so that people can have that conversation with you at the right time at the right place for them.”
 original show with Penny Power  (businesschannel.com)

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Meet Penny Power (slideshare.net)

 

Life Hacker’s ‘S.W.O.T.’ Analysis is a great resource / tool for those who are unsure as to the benefits of these social networks and so you know which networking tool fits you best!

This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn is really a business contact pool, FourSquare a geo-location game, and other networks generally too niche to be compared in the same aspects and categories.

Here is the full chart of Lifehacker’s Buzz, Twitter, and Facebook comparison. Each answer is color-coded to give a context of where it stood, in comparison to what is possible and what a smart user would like to see. Red means that you can’t rely on this network for this feature. Yellow indicates that the network offers it or makes due, but could definitely be better. Green means something works, and can be considered a selling point.

Click on the chart for a bigger view, or right-click to download the full-resolution file.

 

 

There’s a lot of text there already to parse through, but it’s obviously segmented and specific to each function. Having dug into the settings of each network and debated it with my fellow editors, I’ll try to offer up a concise take on how I’d explain each network to someone completely new to any of them. I hope it might spur some thought about which network you’re using now, too, and why.

Continue reading entire post here

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• Which Social Network Is Right For You? (lifehacker.com)

Be selective

Ensure that the information is accurate, not offensive, messages and photo’s are G-rated, and most importantly are in line with the image and reputation you wish to present; especially in regard to content online, public forums and social networking sites.

Accordingly with the friends, organizations, groups and networks you are associated with and who you allow into your network.

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