by Jeremiah Owyang, Altimeter Group

Companies Must Approach Social Programs In A Coordinated Effort

Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs and anticipate customer need.

Continue reading (web-strategist.com)

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Update: As of 12.30am PST on May 11, the groups are redirecting users to the homepage, suggesting they’ve been deleted.

Attorney Brian Cuban, brother to Dallas Mavericks owner and entrepreneur Mark Cuban, has published an open letter to Facebook chief Mark Zuckerberg demanding the removal of Holocaust Denial groups from the site.

Brian has been asking Facebook to remove the groups since last year without success. He makes legitimate points, and even discounting the strong emotional reaction many of us have to Holocaust Denial, Cuban’s argument appears rational and without fault. Facebook will likely need to post a public response and even change its position.

The groups in question include “Holocaust: A Series of Lies,” and “Holocaust is a Holohoax”, but Facebook’s current position is that they will only block access to the groups from countries (such as Germany) where Holocaust Denial is illegal – they will not be removed in the US.

By Mashable, Read the Original Here

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