maxOz http://www.maxoz.com.au Social Media B2B » Online Reputation Management » Facebook Twitter LinkedIn YouTube Flickr RSS Mon, 01 Feb 2010 09:46:40 +0000 http://backend.userland.com/rss092 en social media on slideshare
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Share this on Facebook Tweet This! Share this on del.icio.us Digg this! Subscribe to the comments for this post? Share this on Linkedin Post this on Diigo Post this to Posterous Share this on FriendFeed Buzz up! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Blog this on Blogger Seed this on Newsvine Post this to MySpace Print PDF No related posts. Related posts brought [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.]]> http://www.maxoz.com.au/2010/02/social-media-on-slideshare/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-on-slideshare 7 Step B2B Social Media Content Sharing Strategy | Social Media B2B I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media. I have taken the main points from Kipp's post: "When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and without content the platforms are useless. So when we think about B2B social media success we obviously need to focus on content. Though we have written many posts on how to create B2B content for the web, today I want to address how to share content.
  • Before we get to strategy, I have one rule.The Rule: Don’t only share your content, people don’t care about ONLY your content.""... let’s talk about developing a strategy and tactics for sharing content on social web. This framework should work for sharing content your business creates as well as other relevant information to those in your industry.
    • "7 Step B2B Social Media Content Sharing Strategy
  • 1. Understand What Is Interesting To The People You Are Trying To Influence
  • 2. Develop A Process To Gather Relevant Information To Share
  • 3. Preform A Content Distribution Inventory
  • 4. Segment B2B Content By Platform
  • 5. Set Up Cross-Posting
  • 6. Implement Measurement For Each Distribution Method
  • 7. Optimize Distribution TimingSharing content buildings credibility and improves all inbound marketing efforts. Please continue reading entire post Do you suggest any other content sharing tips that we could add?
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    By Kipp Bodnar » I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media. I have taken the main points from Kipp's post: "When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and without content the platforms are useless. So when we think about B2B social media success we obviously need to focus on content. Though we have written many posts on how to create B2B content for the web, today I want to address how to share content.
  • Before we get to strategy, I have one rule.The Rule: Don’t only share your content, people don’t care about ONLY your content.""... let’s talk about developing a strategy and tactics for sharing content on social web. This framework should work for sharing content your business creates as well as other relevant information to those in your industry.
    • "7 Step B2B Social Media Content Sharing Strategy
  • 1. Understand What Is Interesting To The People You Are Trying To Influence
  • 2. Develop A Process To Gather Relevant Information To Share
  • 3. Preform A Content Distribution Inventory
  • 4. Segment B2B Content By Platform
  • 5. Set Up Cross-Posting
  • 6. Implement Measurement For Each Distribution Method
  • 7. Optimize Distribution TimingSharing content buildings credibility and improves all inbound marketing efforts. Please continue reading entire post Do you suggest any other content sharing tips that we could add?
    • Reblog this post [with Zemanta]

    What is a social media expert?

    Looking at the wide variety of social media experts, it is easy to quickly become jaded to their assorted value propositions. At the same time, however, there is still the inkling that social media is part of a greater transition from Television, radio, and print media to the web. This transition will occur and it will not simply be a matter of copying content from one staging area to another. The internet is a two (in fact, a multi-way) medium and leveraging this power will require knowledge of social media and how to utilize it. This is where knowledge of social networks and marketing across these channels comes in. There will be a need for social media experts and some will emerge who can create value. Currently, however, we are still in the starting stages of this transition and many of these ‘experts’ have little more than a couple of months more knowledge and experience than their customers. The list below discusses some of the traits that a real social media professional should exhibit. These traits should be up front and free. The specific details of their offerings may of course cost money, but there should at least be a well presented and organized presentation of how they can deliver on their stated promises. By Microgeist, continue with the original here
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    5ym6bqinpj

    What is a social media expert?

    Looking at the wide variety of social media experts, it is easy to quickly become jaded to their assorted value propositions. At the same time, however, there is still the inkling that social media is part of a greater transition from Television, radio, and print media to the web. This transition will occur and it will not simply be a matter of copying content from one staging area to another. The internet is a two (in fact, a multi-way) medium and leveraging this power will require knowledge of social media and how to utilize it. This is where knowledge of social networks and marketing across these channels comes in. There will be a need for social media experts and some will emerge who can create value. Currently, however, we are still in the starting stages of this transition and many of these ‘experts’ have little more than a couple of months more knowledge and experience than their customers. The list below discusses some of the traits that a real social media professional should exhibit. These traits should be up front and free. The specific details of their offerings may of course cost money, but there should at least be a well presented and organized presentation of how they can deliver on their stated promises. By Microgeist, continue with the original here
    Reblog this post [with Zemanta]
    5ym6bqinpj Share this on Facebook Tweet This! Share this on del.icio.us Digg this! Subscribe to the comments for this post? Share this on Linkedin Post this on Diigo Post this to Posterous Share this on FriendFeed Buzz up! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Blog this on Blogger Seed this on Newsvine Post this to MySpace Print PDF Related posts:What a Social Media [...] Related posts:
    1. What a Social Media Expert Should Be Print PDF ...
    Related posts brought to you by Yet Another Related Posts Plugin.]]>     http://www.maxoz.com.au/2010/01/social-media-content-sharing/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-content-sharing     The 10 Stages of Social Media … http://tr.im/Luoj »RT @briansolis Social media is indeed a privilegeJoin me at the 4-day blog / web promo event / social media party hosted by @larrybrauner http://bit.ly/7ehNnw #96hrparty@amyporterfield my pleasure! Great post, cheers MicheleExcellent Post @JasonFalls & Comments »Using Search To Prove Social Media’s Value» http://tr.im/KgnDJoin me at the 4-day blog / web promo event / social media party hosted by @larrybrauner http://bit.ly/7ehNnw #96hrparty@amyporterfield my pleasure! Great post, cheers MicheleExcellent Post @JasonFalls & Comments »Using Search To Prove Social Media’s Value» http://tr.im/KgnD Share this on Facebook Tweet This! Share this on del.icio.us Digg this! Subscribe to the comments for this post? Share this on Linkedin Post this on Diigo Post this to Posterous Share this on FriendFeed Buzz up! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Blog this on Blogger Seed this on Newsvine Post this to MySpace Print PDF Related posts:Join me at the [...] Related posts:
    1. Join me at the 4-day blog / we… Print PDF ...
    2. @amyporterfield my pleasure! … Print PDF ...
    3. Excellent Post @JasonFalls & C… Print PDF ...
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