Consumer Profile Tool
A more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.
Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation.
Based on survey data we can see how participation varies among different groups of consumers, globally. Also analyzed is the participation of people who buy technology.
