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By Kipp Bodnar »

I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media.

I have taken the main points from Kipp’s post:

“When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and without content the platforms are useless. So when we think about B2B social media success we obviously need to focus on content. Though we have written many posts on how to create B2B content for the web, today I want to address how to share content.

“7 Step B2B Social Media Content Sharing Strategy”

1. Understand What Is Interesting To The People You Are Trying To Influence

2. Develop A Process To Gather Relevant Information To Share

3. Preform A Content Distribution Inventory

4. Segment B2B Content By Platform

5. Set Up Cross-Posting

6. Implement Measurement For Each Distribution Method

7. Optimize Distribution TimingSharing content buildings credibility and improves all inbound marketing efforts.

Please continue reading entire post 

Do you suggest any other content sharing tips that we could add?

The 10 Stages of Social Media Integration in Business [unabridged]» http://tr.im/Luoj »RT @briansolis Social media is indeed a privilege

by Jeremiah Owyang, Altimeter Group

Companies Must Approach Social Programs In A Coordinated Effort

Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs and anticipate customer need.

Continue reading (web-strategist.com)