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By Kipp Bodnar »

I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media.

I have taken the main points from Kipp’s post:

“When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and without content the platforms are useless. So when we think about B2B social media success we obviously need to focus on content. Though we have written many posts on how to create B2B content for the web, today I want to address how to share content.

“7 Step B2B Social Media Content Sharing Strategy”

1. Understand What Is Interesting To The People You Are Trying To Influence

2. Develop A Process To Gather Relevant Information To Share

3. Preform A Content Distribution Inventory

4. Segment B2B Content By Platform

5. Set Up Cross-Posting

6. Implement Measurement For Each Distribution Method

7. Optimize Distribution TimingSharing content buildings credibility and improves all inbound marketing efforts.

Please continue reading entire post 

Do you suggest any other content sharing tips that we could add?

Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers.

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:

To find new ways how to get people engaged again in products, advertising and in brands.

see the original presentation – ScholzundFriends

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This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression?

There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has been fundamental shifts in the way clients and customers communicate. Social Media is about building relationships. One way communication is no longer effective. People want to buy/interact from companies and people they know and trust. Transparency is back!!!  And yes, Social Media requires a strategy—and that strategy will  continue to evolve as new technology emerges …

see the original presentation by Heather Lytle