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Social Media: The Old Game Has New Rules

This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression? There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has...

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Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009

Posted by admin | Posted in featured, news, research | Posted on 11-05-2009

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Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year — up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels.

That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly $55 billion by 2014. “This growth is due to marketers seeking lower cost, more accountable channels which are also widely used by their customers,” wrote Forrester analyst Shar Van Boskirk, in a blog post previewing the firm’s interactive spending forecast due out in June.

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Facebook’s Tolerance of Holocaust Denial Won’t Last

Posted by admin | Posted in facebook, news, research, social media, web 2.0 | Posted on 11-05-2009

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Update: As of 12.30am PST on May 11, the groups are redirecting users to the homepage, suggesting they’ve been deleted.

Attorney Brian Cuban, brother to Dallas Mavericks owner and entrepreneur Mark Cuban, has published an open letter to Facebook chief Mark Zuckerberg demanding the removal of Holocaust Denial groups from the site.

Brian has been asking Facebook to remove the groups since last year without success. He makes legitimate points, and even discounting the strong emotional reaction many of us have to Holocaust Denial, Cuban’s argument appears rational and without fault. Facebook will likely need to post a public response and even change its position.

The groups in question include “Holocaust: A Series of Lies,” and “Holocaust is a Holohoax”, but Facebook’s current position is that they will only block access to the groups from countries (such as Germany) where Holocaust Denial is illegal – they will not be removed in the US.

By Mashable, Read the Original Here

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