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by Jeremiah Owyang, Altimeter Group

Companies Must Approach Social Programs In A Coordinated Effort

Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs and anticipate customer need.

Continue reading (web-strategist.com)

This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression?

There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has been fundamental shifts in the way clients and customers communicate. Social Media is about building relationships. One way communication is no longer effective. People want to buy/interact from companies and people they know and trust. Transparency is back!!!  And yes, Social Media requires a strategy—and that strategy will  continue to evolve as new technology emerges …

see the original presentation by Heather Lytle